MAG to promote new road safety vision at major event.

new road safety vision

The Motorcycle Action Group (MAG) will be presenting the case for a new vision for road safety at the Road Safety GB Festival of Road Safety.  MAG’s Director of Campaigns & Political Engagement will be a speaker at this major event in the road safety calendar.  

MAG’s Director of Campaigns & Political Engagement, Colin Brown, is once again included in the line-up of speakers for the 2021 RSGB Festival of Road Safety.  This year’s video presentation will robustly make the case for the Welcoming Roads vision for road safety. 

Welcoming Roads was developed by MAG and has been adopted by the National Motorcyclists Council.  The vision was born out of a recognition that casualty reductions in all areas of road safety have flatlined in the last decade, and the fact that motorcycle safety is underfunded and too often treated as an afterthought.  The Welcoming Roads vision aims to redress the balance for motorcycling whilst remaining true to the stance that all road users should benefit from safer roads.


MAG is keen that the vision be adopted by the whole road safety community and not seen as merely a niche solution for motorcyclists. 

Colin says:

“Welcoming Roads is about achieving the best outcomes for all road users.  We repeatedly see motorcycle casualties being ignored, or worse still held up as a reason to restrict our passion.  This vision seeks to redress the balance and ensure that riders’ safety is given fair investment and priority.  In a world that is keen to promote active travel and public transport it is vital that the interests of riders are not sidelined.  Making this point to the road safety community is critical.”

MAG’s manifesto for the Welcoming Roads vision can be found here:

The Festival of Road Safety is an online event that will take place between 1st and 26th November 2021.  The full list of confirmed speakers at the Festival of Road Safety can be found here: